Social Media Law Primer for Fashion Brands: The Power and the Pitfalls

This CLE will cover all the major considerations and best practice for effectively and safely using third party social media platforms to promote your fashion brands. While social media has proven to be one of the leading drivers of customer interest (the Power), it is also fraught with many difficult to navigate legal issues (the Pitfalls). The webinar will cover topics ranging from IP and advertising issues to monetizing and affiliate links. Additionally, internal social media policies and guidelines will also be explored.